Loomly Vs. Sprout Social: A Comparison Between Two Giants

Overview

It is a decent tool for content ideation to get insights into trending topics, social media practices, and related events. Its intuitive library helps you to organize, store and use your content stored in various formats. With Loomly, you can share your blog posts effortlessly, as it allows you to automate blog posting by leveraging RSS feeds.

Loomly comes with an interactive post composer, which allows you to create and schedule posts. It also offers post-optimization tips along with offering access to Loomly media studio. You can also use it to generate UTM parameters and manage hashtags.

Sprout Social’s list of supported networks includes but is not limited to Facebook, Twitter, LinkedIn, TikTok, and Instagram. In addition, it also enables you to manage reviews on platforms like Google My Business and Facebook. Its social listening capabilities also make it stand out and allow you to keep an eye on your brand image.

When it comes to integration capabilities, Sprout Social allows easy integration with tools like Google Analytics, Canva, Tableau, Feedly, Salesforce Cloud Intelligence, etc. In fact, Sprout Social comes with a logic layer that connects it to Salesforce so that all the customer data can be stored and viewed on both platforms.

Users like Sprout Social for its inbox capabilities, which allow users to view all their social interactions. As compared to Sprout Social’s alternatives, its analytics capabilities also stand out and provide data-driven insights to plan and drive your overall marketing strategy. Sprout’s analytics also help you know the best time to post content and schedule your content for posting accordingly.

Best Suitable for

At a Glance

Both Sprout Social and Loomly are known as social media management tools, but for choosing what works best for you, certain factors may come into play.

Sprout Social enjoys higher popularity than Loomly. Still, there are certain reasons why Loomly stands to be a worthy competitor in the social media management space.

Loomy does a fairly good job of offering content recommendations. It is also the best to gain base-level social media management capabilities without taking a toll on your budget. However, it lags when it comes to offering high performance and reporting capabilities.

Sprout Social, on the other hand, has much more to offer for agencies and enterprise-level customers and stands out for its ease of setup, usability, and robust reporting capabilities.

To have a clearer insight, take a look at the user ratings of both the tools along with SocialPilot.

Quick Comparison

When it comes to comparing the two in terms of capabilities, Sprout Social has much more to offer. Sprout Social offers features like competitor tracking, unlike Loomly. It also offers support for various languages, including, English, Italian, French, Spanish, and Portuguese.

Loomly also scores an extra point for offering a white labeling capability that Sprouts social doesn’t. If we talk about customer support, Sprout Social offers only email and chat support, whereas Loomly provides FAQs and a knowledge base in addition to email and chat support.

To get a brief idea of the capabilities and limitations of both these tools, here is a quick comparison of Sprout Social vs. Loomly along with SocialPilot.

Reviews

Pricing

The pricing of any product plays a key role in impacting buyers’ decisions. So, let’s make a fair comparison between the prices of Loomly and Sprout Social to know which one will offer you a pricing advantage.

Sprout Social and Loomly both offer four plans, but there’s a clear difference when it comes to pricing. To put it plainly, Sprout Social is significantly more expensive than Loomly, especially for small to mid-sized teams.

Sprout social charges a total of $399 per month for the agency plan while allowing you to connect unlimited social accounts. However, it comes with a limitation of scheduling only 10,000 posts every month.

When it comes to Loomly, the agency plan will cost you only $332 per month with a limitation of connecting 60 social accounts at max. with no limitation on scheduling posts. Because of this, marketers are often looking for other Loomly alternatives.

To offer you a clear picture, here is a pricing comparison of different plans offered by Hootsuite and Sprout Social along with SocialPilot.

In-depth Scheduling and Publishing Capabilities Comparison

Content scheduling and publishing are two crucial features of tools for social media management. If we compare Loomly vs. Sprout Social in terms of scheduling and posting capabilities, both tools do a fair job by allowing post customization and offering visual post support.

However, Sprout Social doesn’t come with a media editor and also lags in offering hashtag suggestions. On the other hand, Loomly falls short of not offering Canva integration and location tagging for Twitter.

When it comes to in-app integrations, Loomly doesn’t have much to offer, as it supports integration with only Microsoft teams, whereas Sprout Social supports integration with Hubspot, Shopify, Zendesk, Salesforce, Microsoft dynamic 365, and Marketo.

To gain a clearer insight, here is a detailed overview of all the scheduling and publishing features offered by Sprout Social and Loomly, along with SocialPilot.

In-depth Analytics Capability Comparison

Social media analytics data forms the base for all your future marketing efforts. With that being said, let’s take a look at how Sprout Social and Loomly compare in terms of analytics capabilities.

Whether we talk about Sprout Social or Loomly, both tools do a fair job of offering performance insights. Although, Loomly gets a leg up for offering a report builder that helps you generate analytics reports in a quick fashion.

Take a closer look at the chart given below to know all the analytics capabilities of Loomly vs. Sprout Social, along with SocialPilot.

In-depth Inbox/Listening Capability Comparison

If Loomly or Sprout Social contend against each other in terms of listening capabilities, then Sprout Social will be a clear winner as it enables you to reply to questions, reviews, and visitor posts while also supporting real-time listening, unlike Loomly.

Here is how Sprout Social and Loomly compare in terms of listening capabilities against SocialPilot.

In-depth Social Media Collaboration Capability Comparison

Collaboration capabilities play a significant role for digital marketing agencies. These agencies manage the social media accounts of various clients and have multiple team members working to manage these client projects.

If we compare the two, both tools allow unlimited client onboarding for their respective plans. Both these tools allow users to set up a content approval workflow to streamline the content creation and posting process.

In addition, the tools also notify you when any updates or comments on any social media content are shared by your team. This notification is shared via email or Slack notification.

Herein is an elaborated comparison of these two platforms with SocialPilot to help you know how these tools compare with one another in terms of collaboration capabilities.